Our Market Brands

Today, the group works across a number of core areas of proposition through its portfolio including:

  • bespoke pension solutions including Self-Invested Personal Pensions (SIPP), Small Self-Administered Schemes (SSAS) and Family Pension Trusts (Family SIPPs).
  • fully digitised white label pension administration for both consumer and intermediated financial services brands.
  • platform wrap products and services, including ISA and GIA.
  • investment consultancy, research and due diligence.
  • actuarial, scheme accountancy and regulated consultancy services.
  • automatic enrolment administration services for NEST accounts.

The financial services businesses currently operating under Embark Group are:


Rowanmoor is the UK’s largest independent SSAS provider and a provider of bespoke SIPPs and Family SIPPs. Rowanmoor won Best SSAS Provider at the ILP Moneyfacts Awards 2018 for the eleventh consecutive year.

Go to Rowanmoor


  Vested is a collaboration between Embark Group and Mazars LLP. Together we bring the very best in employee benefits and workplace savings to small and medium sized employers (those with between 100 and 750 full time employees).

Go to Vested

Embark platform

The Embark platform is a low-cost retirement-focused platform for financial advisers. Built on cutting edge and market leading FNZ technology, the open architecture Embark platform offers a wide range of products and investments and makes extensive use of straight-through processing to fully automate major processes, delivering maximum efficiency at excellent value.

Go to Embark platform

EBS Pensions Limited (EBS) has developed over the last 20+ years into a leading SIPP and SSAS provider, with over 32,000 clients and £6.8bn assets under administration. Operating from its central London base, it has been a fore runner in the provision of SIPP service to the execution only market, and has clients such as Charles Stanley Direct and BestInvest in this area today.

Go to EBS

One of the UK’s leading independent specialist pension providers, Hornbuckle has excelled in self-invested pension provision for more than three decades. As an intermediated pension provider, Hornbuckle’s focus is on offering maximum investment flexibility backed by technical expertise, risk control and quality client service to distribution partners and mutual clients.

Go to Hornbuckle
The Adviser Centre

The Adviser Centre is a free-to-air, online fund research and consultancy service, dedicated to helping financial advisers to assess, select and monitor suitable actively-managed funds from the whole of the market. The service is practical, focused and easy-to-use and designed to reside at the heart of an adviser’s investment process.

Go to The Adviser Centre